Small business blogging for Internet marketing: Why your title is soooooo key!

With most blog platforms, it seems, your blog post title also becomes your Title tag, making it critical that you include your keywords! Below I (Coach Sharon) try to describe this scenario a little better for you…

What’s a Title tag? Go to a website, any website, right now and look in the very upper most left-hand corner. You’ll see white text on a blue bar. That’s the page Title. You don’t see it on the website, it’s in the html (invisible to the naked eye, as it were). But it’s a very important piece of information for Internet search engines like Google for two reasons.

• One, the search engines look for keywords in your Title tags and use those keywords to index and rank your website or blog.
• Two, the Title tag is the text that shows up on the list of results that someone gets when they do a search on the Internet.

With a regular website, you have to write a Title tag to include in the html. With a blog, the title of each blog post becomes the Title tag for that “page.”

For your blog, the title of your blog is your Title tag. So for example, the Title tag for this blog is “Grow your small business by blogging.” But click on a blog post title anywhere on this page, and the web page you go to will have a page Title up in the upper blue bar I told you about that is the title of that particular blog post. Go on, try it. It’s hard to describe in words…. Then come back to this…

Got it now? What the Title tag is?

So here’s an example of how it works in small business blogging. We have a blog post titled “Small business marketing strategy: Skip the ads and blog!” When this blog shows up as one of your choices in an Internet search, it looks like this:

Small business marketing strategy: Skip the ads and blog!

Jul 16, 2009 … Today I (Coach Sharon) opened the mailbox to find the usual … That’s what we teach as Small Business Blogging Coaches: winning on the …

smallbusinessblogging.wordpress.com/…/small-business-marketing-strategy-skip-the-ads-and-blog/ -

The top line is the title of that blog post. WordPress make that into the Title tag. The second line is the start of the blog post text, then some of the keywords from later in the text. The third line is the full URL, or website address, for that blog post.

In that blog post, I was emphasizing “small business marketing strategy” as a keyword, that’s why I used it in the title.

The point of this whole mini tutorial is this: You have to use your keywords in each blog post that you write! Look at all the names of blog posts in our small business blogging blog. You’ll see the same terms used over and over and over again. That’s because they are our keywords, words that we want to be found for when people go on the Internet searching for information about small business blogging, business blogging, small business Internet marketing, and so on.

And don’t worry, you can edit your titles if you need to if after reading this you realize they need keywords.

But for every new title you write, use your keywords!